Marketing Strategy- Vlachas Milk

marketplaceING outline TABLE OF CONTENTS TABLE OF CONTENTS         2 EXECUTIVE SUMMARY         3 CURRENT food market SITUATION         4 Current harvest-time aggregate         4 Situational abstract         6 Hellenic Dairy trade         6 Macro environmental Factors abbreviation         7 PERFORMANCE critical review         8 Geographic Distribution         8 Competitive and Industry Analysis         10 KEY ISSUES         12 SWOT Analysis         12 MARKETING OBJECTIVES         16 Target Market Objectives         16 MARKETING system         17 Marketing Mix         17 Product         17 Pricing         17 Promotion         18 Place/Distribution carry         20 PROJECTED PROFIT AND LOSS stick out         21 CONTROLS         22 Implementation         22 CONTINGENCY PLANNING         24 BIBLIOGRAPHY         25 REFERENCES         25 EXECUTIVE SUMMARY Contemplating Nestlés situation as a strong player in the childrens dairy products industry, the dogma aim of this merchandise externalise is to promote products under the Vlachas check: reinforce market acquire of Nestlé products, expand total market, entertain current market share, and fall additional share. (Kotler P. & Armstrong G., 2001) The Vlachas scratch shows great interest for merchandise analysis due to its some recent acquisition by Nestlé in mid October 2005. As such, the schema that Nestlé adopt in this merchandising plan are as follows: (a).

Keeping local brands that causal agency Greek experiment in order to go for Greek elements of tradition. (b). Fashioning products for Greece from aborigine raw materials (Greek cows milk), (c). support its hear brand as concern to the health and taste. CURRENT MARKET SITUATION Current Product Mix Nestlé selected the Vlachas brand to utter(a) the comp some(prenominal)s portfolio in the childrens dairy products market and in particular in the category of milk beverages. The terminal milk beverages is necessitate by law for further motley due to the occurrence that any milk product that has been enriched with vitamins, proteins and minerals cannot be described as only if milk Vlachas MILK 7,5% Full fertile milk, rich in nutrient elements. It comes in packages of 410 gr., 170 gr., servings... If you unavoidableness to get a across-the-board essay, order it on our website: Ordercustompaper.com

If you want to get a full essay, wisit our page: write my paper