Stars in advertising Petr AdÃ¡mek Stars, who argon known to fix destinies, toss away an enormous influence. No, were not talking closedown to astrology here. Were referring to the reigning effect of celebrities on destinies of swords. One grace nod from a famous face bear ingeminate into millions in send sales. Perhaps thats why the cosmea over, companies nurse been using stars to allow everything, from food to food chains, from soft and sturdy drinks to health drinks, from habit and accessories to cars (and the tyres on which they run). Even political parties are awestruck by the charisma of stars. Such is the magnetism of celebrities in this country that in the recent general elections, major political parties fielded a leger number of film stars and cricketers to contest from outstanding constituencies around the country. So what about celebrities drives companies to spend in millions on obtaining their stamp of approval on their brands? Celebrity Endorsements as a scheme Signing up stars for patronagements is a time- tested strategy and has been efficaciously utilise by some of the top brands in the world including Nike and Pepsi. In India too, HLL has used Hindi film stars to endorse their strike soap Lux since the fifties. Vimal, Thums Up, Gwalior and Dinesh are some of the separate brands that used star-appeal in the early days of mass advertising. And who can close up Kapil Palmolive Dev? Ask about the objective of using a laurels in an ad and most admen ordain talk about make an impact on the tooshie line.
They believe that star endorsements fuck off several benef its, paint among them being building credib! ility, fostering boldness and drawing attention... both or all of which can translate into higher brand sales. So how does one decide whether to grade a celebrity in an ad?... you could use more than examples os stars in commercials, more famous ones. youve just mentioned Pepsi, for example, and you could have used their political sympathies in promoting their products by using spectacular stars such as Britney Spears, Beckham, Enrique Iglesias and so on. LOreal is also a divinity example. If you want to repel a full essay, order it on our website: OrderCustomPaper.com
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