This paper gives a SWOT analysis on MMBC and discusses why it should expand its fruit line. Strength MMBCs is differentiated from its competitors receivable to its brand equity which is based on its distinctive approximate and reputable quality. This helped the comp any to create an aura of authenticity and a culture carried from generation to generation amongst its dedicated customers. In bond certificate to this brand distinctiveness, MMBCs access to the U.S beer market (largest in the world) gives it a competitive advantage since it shields it from the harshness of shipping costs, weak scattering networks, inability to control product freshness and margin step-down due to weakening of the U.S dollar unlike its import beer competitors. The position that it was compared to leading names like Chevrolet and John Deere in new(prenominal) industries in addition gave an ascribed status in the region and as much(prenominal) an edge all over its competitors. An additio nal strength of MMBC is its self-sustainability. By establishing its proclaim grim gross revenue force, it is able to not just urge its brand, and also focus on getting off-premise locations to take up grass Man. Furthermore, its grass-roots marketing which is reportedly more effective than handed-down advertise adds to the companys strength. Weakness MMBC exhibits several flunkes.
First, it besides competes in 18.3% of the U.S beer market. While this might not be considered a weakness by some (especially since the company is relatively small but still profitable, and could simply be considered as stra tegically ply to a niche market), it is qui! te arguable since in that wonder is potential value which could be captured from the remaining 81.7% in the industry. another(prenominal) weakness stems from the fact their product is not market-leading as it is not the market-majority (young drinkers) showtime choice. Also, MMBCs focus on only maven product and one region does not allow them gain any advantages with regards to economies of scale of measurement since their product line is too...If you want to get a salutary essay, order it on our website: OrderCustomPaper.com
If you want to get a full essay, visit our page: write my paper