Executive Summary: OceanPark, a Hong Kong based piece of music lay, is liner competition from Disney land. OceanPark destinys to undertake $5.5 B project to enlarge trading operations and amplification revenues. In 2004, 21.8 M good deal visited Hong Kong, contributing 91.85 B or 2.9% of the GDP. more than 50% visitors argon from Mainland China. New theme put fracturement in China may trespass number of visitors from China. Based on $140 norm fine cost and projected numbers of visitors, OceanPark can non stick enough money for 12 years to assume relate of $550M. OceanPark should abandon this project and undertake several itsy-bitsy projects to ascension existing facilities and create a niche grocery store much(prenominal) as Animal Park, Water Park etc that differentiates OceanPark from Disney land. Unique aspects of OceanPark: & doodly-squat;Mainland China and Hong Kong people have an emotional connect with OceanPark. to a greater extent than 50% visitor s are from China •Unlike round countries much(prenominal) as China, Hong Kong had few natural scenic endowments and therefore had to disclose its own attractions. •Sales force need to increase traffic via promotional and partnership schemes with tour operators, Hotels etc. cover budget to China media and advertisement channels.
•Need to naughtily concentrate on the landscape which is a real differentiator from the Disney •Promote animal park and water park to differentiate from Disney •Increase value proposition to clients and transcend more value for Money •Improve cus tomer utility and experience at OceanPark ! Calculations: YearVisitors (MM)Avg TicketRevenues (MM)Operating Income (MM) entertain (MM)Income before revenue (MM) 200520064.38140613213275-62 200620073.4147499173275-102 200720084.2154648225275-50 2008200951628092812756 200920105.5170935324550-226 201020115.81781035359550-191 201120126.11871143397550-153 201220136.21971220423550-127 201320146.32071302452550-98 2014...If you want to get a full essay, order it on our website: OrderCustomPaper.com
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