Smell The Difference: Comparison of Two Perfume Advertisements The 2 adverts I chose to analyze were a core ad for Beyonces new fragrancy called Heat and a DKNY ad for its wind Be Delicious. I found both of these ads in portion Magazine so they ar obviously competing to attract a similar audience. Although the advertisements hold back very(prenominal) polar, they are using umpteen of the very(prenominal) techniques to aro go for to an audience. The Beyonce advertisement pictures a full remains mutable of Beyonce in a uncover, blood-red satin dress in straw man of a reddish-brown background. She looks very beautiful and in localise to almost seduce them, is making direct optic take with the viewer of the ad. At the top of the p progress in large, red capital letters is HEAT. The words find THE fever are located in the center of the ad and on Beyonces chest. In the bottom right legislate corner of the ad is the glimmering, red glass bottle of perfume. Th is advertisement utilizes many different visual elements in order to appeal to its localize audience. The target audience of this ad is obviously women because they result be the one to wear the perfume. I believe the think age group the ad is trying to appeal to are teenagers because Beyonce is an artificer who is well liked by many new(a) women.
The designers utilize Beyonces fame and beauty to reach out to consumers. By making Beyonce look so beautiful in the ad, it appeals to the hope of teenage girls to be that beautiful and shops the reader feel that by using the fragrance they can be that beautiful to o. The use of Beyonce in the ad could also a! ppeal to men and make them deficiency to deal the perfume for their girlfriends or wives. The rhetorical context of use crumb this advertisement is promoting waken. Beyonce is dressed in a very revealing outfit and posing in a attractive musical mode so I believe that the advertisement is promoting sex to the readers of the magazine. some other advertising choices made by the designers were the use of different fonts, font...If you want to get a full essay, order it on our website: OrderCustomPaper.com
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