Tuesday, February 26, 2019
Companies dont blame the product, (but) they blame the place. posts also transform the process of marketing into a process of perception- classing. Image is now everything consumers assure more important the perception of the brand than the real product. Why brand is everything? Because companies live or die on the strength of the brand cardinal mistake and the customer brook break the loyalty bond RULES why brands belong l. Brand Amnesia. For old brands, memory becomes a problem. When a brand forgets its identity and try to create a new identity, like Coca-Cola with modern Coke. Brand Ego. Brand overestimates its importance, believe to dominate the market alone (like Polaroid in the photography market) or enter new markets that dont fit (like Harley Davidson selling perfume) 3. Brand deception. Companies more or lesstimes lie when branding, and today consumers atomic number 18 really connected via net and cant be cheated. 4. Brand paranoia. When the brand feels an inferio rity complex, imitating the competitors and reinventing the brand every hexad months. 5. Brand Relevance. When a market evolves, the brands risk to become obsolete.There are some myths associated with branding I If a product is good, it will have success. This is non always true, Because good products can rifle exactly like dismal products. For example, Bateman was better than VS., but failed. 2. Brands are more likely to succeed than fail. Wrong. Brands fail every single day, the 80 per cent dies when introduced, and 10 per cent inside five years. 3. Big companies Will always have brand success. This is false, because celebrated brands are also weaker. For example New Coke. 4. Strong brands are built on advertising.Advertising can support brands, but not build them. There are many types of failures, one of them is Classic failures Reasons why brands fail marketing errors like setting the wrong price or key out or getting paranoid about the competition or consumers can boycott the brand because of a scandal via internet or exactly because they are bad ideas New Coke model In the case of New Coke, the brand forgot its identity.