Managing the Total Marketing Effort

Product An established boozing manufacturer is introducing a completely new product flavored milk beverages. The target area market is 6-12 years old. The product is cosmosness launched nationwide and that the retail price, which has been passel based on research make, is a dollar per 240ml carton. The cartons are being sold to retail outlets for $0.80. Conducting an accurate break-even analysis requires a careful testing and study of equals and prices in your business. (entrepreneur.com, 2006) Financials & Controls a. Cost of the projectAll aspects of the court of manufacture must be taken into account in ordinate to accurately estimate the total bell of the project. Lets regularise hypothetically that 100,000 cartons are being manufactured, and that cost of making the milk is $5,000, charge in mind that flavorings, preservatives and sugar is added to dairy milk to make it flavored. surplus costs pertaining to this include packaging, which comes to an amount of $15,000 , cost of labeling is $5,000 and distribution to 10,000 retail outlets crosswise the country is going to cost approximately $15,000. In addition to this partakeizement is estimated to cost approximately $25,000. Bearing all this in mind, the total cost for 100,000 cartons comes to $65,000.b. Revenue forecastIt is estimated based on market research do that 90% of the product will sell, with the main target market being six to 12 year olds. From this we potty deduce that e 10% of the total amount of product manufactured will spoil or be damaged.Given that the price for each carton is $1, and that total cost of production and distribution is $65,000, and further that $80,000 will be expected to be generated by sales to retailers, this means that the manufacturer will generate $15,000 of cyberspace per 1000,000 cartons of flavored milk.Part 2Marketing strategies Marketing is this is the process of planning and capital punishment the conception, pricing, promotion and distribution of ideas, goods and services to satisfy customers (CFDC, 2006). This paper assesses which trade dodging would best suit the project by comparing two market mediums, television and print, in a newspaper.Pros of television marketingTV marketing allows strategies such as immediate entry into a persons lounge, repetition and the drumming of the message into those on the receiving end. Targeting can be done in a variety of ways the number of times the tinge is repeated, the time it is played and the program it is played during can all clashing on the message the advert is trying to bring across. The same advert can be distributed among a variety of channels. The impact is subconscious. Statistics also evince that more children are watching TV in the afternoons than ever before. Advertisers utilise the medium of TV have many options.Cons of television marketingIt is expensive, and overmuch of its impact is lost when people hop between channels.Pros of newspaper marketingThe adve rt is physical and can be seen time and time once again and referred back to by the person. Some targeting can be done size of it and placing in the paper can be determined, and the type of paper, such as business, youth, etc., can be determined. A paper can be in print, or online.Cons of newspaper marketingThe advert may not be noticed or read by the target audience, and the marketer has no control over who reads the paper. Online adverts can be slow to download and can irritate the consumer.I believe that television marketing is still the close effective form of marketing.ReferencesCFDC, 2006, Glossary of Business Terms retrieved 15 whitethorn 2006Entrepreneur.com, 2006 Conducting a Break Even Analysis retrieved 15 May 2006 from the website http//www.entrepreneur.com/ member/0,4621,318052,00.html