Wednesday, February 20, 2019
The Strengths of Abs-Cbn
ABS-CBNs strength in content creation cater them to provide more value to their advertisers by way of innovative original executions across free TV, cable TV, radio, print and the new media platforms (mobile and the Internet). Licensing and grassed entertainment, including brand and product integration in our programming, also enhance their airtime revenue electromotive force while GMA Advertisers had lessened spending because of uncertainties in advanced economies but the lather is possibly over, Felipe L. Gozon, chair and chief executive officer for GMA Network, said.ABS-CBN continues to be the publication one TV station in June with an averagenational sense of hearingshareof 37% or five points higher than GMAs 32%, according to recent data from Kantar Media. The Kapamilya Networks primetime teleserye Mara Clara, which Filipinos followed sacredly through the months until its intensefinalelast month, pass onped the list of most watched regular programs for June with an avera ge rating of 38. 6% Out of the top 15 currently run programs, ABS-CBN took eleven spots and secured the top eight slots. They are 100 years to Heaven (34%), Maalaala Mo Kaya (30. %), Guns and Roses (28. 7%), Pilipinas Got Talent (28. 4%), TV police (27. 5%), Minsan Lang Kita Iibigin (26. 6%), Rated K (23. 8%), and Wansapanataym (23%). Joining them in top 15 are Gandang Gabi Vice (20. 1%), Goin Bulilit (20%), and Mula sa Puso (18. 8%). Therefore, as consultants, we would suggest you to invest in ABS-CBN since the company has more advertisers compared to their leading competitor, GMA Network. Also, ABS-CBN has more consultation shares than GMA. Furthermore, eleven spots were taken by ABS-CBN and the eight slots secured.