Tuesday, April 30, 2019
The Buying Patterns of the Consumers Essay Example | Topics and Well Written Essays - 1750 words
The Buying Patterns of the Consumers - turn out ExampleWhen flaws in this approach became apparent, during the mid-1990s, the focus shifted towards product orientation, which urged the marketers to spend all their resources in perfecting the quality of their products. The succeeding(prenominal) ideology shift during the late 1970s brought the selling orientation, which preached the idea that in stray to ensure gross revenue and profits, companies should follow spicyly aggressive sales strategies (Lancaster & Massingham, 2010, p. 20).Nevertheless, all these ideologies were stepping stones in allowing marketers to come up with the marketing innovation, which puts customers at the top of everything which the motto, a customer is always right. Marketing approach urges marketers and companies not to engage in hunting but gardening. Marketers agree that make and sell strategy is extremely short-sighted and today, in piece to succeed, companies need to follow a sense and respond strate gy. Organisations should not put in all their efforts to bob up the right customers for their products, but the focus should be on finding the right products for your customers (Solomon, 2006, p. 370).More importantly, in order to find right products for your customers, you first need to have a thorough understanding of the needs and wants of your customers. however when businesses have the proper knowledge about the buying patterns of their consumers, they can sustain their revenues and ensure that they rank high in terms of customer satisfaction.